As Product Evangelist for SteelCentral, Mike Marks is responsible for sales enablement, go-to market planning and execution, and product marketing. Mike joined Riverbed through its acquisition of Aternity. Before joining Aternity, Mike held senior roles in marketing, business development, and product marketing in the cloud, managed services, and service assurance teams of CA Technologies. A graduate of Brown University and Stanford Graduate School of Business, Mike also spent eight years as a submarine officer in the United States Navy. A competitive triathlete and recovering ultra-runner, he lives outside of Boston, blogs at www.enduro-marketeer.com, and tweets as @MikeIMarks.
Most organizations have treated employee experience separate from customer experience, but they’re more connected than you think. Let’s start with the definitions. Employee experience encompasses...
In July 2022, Digital Enterprise Journal (DEJ) published a market study titled “24 Key Areas Shaping IT Performance Markets in 2022.” DEJ based the report...
It’s a good time for service providers to be in the business of digital workplace services. Enterprises are implementing digital workplaces to provide employees with...
To transform their businesses, enterprise IT leaders have focused on improving collaboration and teamwork. It’s a matter of survival. Customers demand more choices and better...
With the latest SteelCentral release, Riverbed has delivered unified licensing for End User Experience Monitoring (EUEM) and Application Performance Monitoring (APM). This enables partners running...
As discussed in this series of benchmarking blogs, End User Services teams rely on SteelCentral Aternity because it helps them improve the Key Performance Indicators (KPIs) by...
SteelCentral Aternity is widely used by End User Services teams in both enterprises and IT service providers. Aternity’s approach to End User Experience Monitoring enables these teams to...
To address the challenges of today’s Service Desk teams, SteelCentral has released a bi-directional integration between SteelCentral Aternity and ServiceNow, the market-leading IT Service Management (ITSM) vendor. The...
The Enterprise Mobility Management (EMM) market has changed rapidly, as enterprises focus on mobile apps to increase customer satisfaction and workforce productivity. With this trend,...
Hold cloud vendors accountable to application performance SLAs Cloud plays a central role in the digital business strategy of most enterprises. But cloud can complicate...