As Vice President of Product Marketing, Mike Marks is responsible for sales enablement, go-to market planning and execution, and product marketing. Mike joined Riverbed through its acquisition of Aternity. Before joining Aternity, Mike held senior roles in marketing, business development, and product marketing in the cloud, managed services, and service assurance teams of CA Technologies. A graduate of Brown University and Stanford Graduate School of Business, Mike also spent eight years as a submarine officer in the United States Navy. A competitive triathlete and recovering ultra-runner, he lives outside of Boston and tweets as @MikeIMarks.
The pressure on end user services teams continues to grow. Hybrid work, the modernization of the digital workplace, and increasing demand for consumer-like experiences all...
Digital employee experience has become increasingly important as digital technologies continue to play a larger role in the workplace. Employees today rely on digital tools...
Organizations use End User Experience Management (EUEM) to ensure that their technology systems are functioning effectively when it comes to delivering excellent digital experiences to...
My previous blog discussed the differences between remote work and hybrid work. In this blog, we’ll dig a little deeper into some common questions about...
As the COVID-19 pandemic continues to reshape the way we work, discussions of hybrid work vs remote work have become increasingly prevalent. While both models...
Like many, I enjoyed seeing the responses that people have received by asking various questions to OpenAI’s ChatGPT. In the last week, I’ve read poetry,...
Most organizations have treated employee experience separate from customer experience, but they’re more connected than you think. Let’s start with the definitions. Employee experience encompasses...
Organizations are focused on omni-channel strategies to improve customer experience. It’s not just about the approach of the kick-off to the holiday shopping period. In...
Interest in AIOps and observability tools sky-rocketed over the past couple of years as IT teams face the challenge of managing today’s IT infrastructures. The...
Measuring and improving the digital experience of employees and customers has risen in priority over the past couple of years. Several factors explain this trend....